Internet And Its Applications
is one of the fastest growing technologies, which offers a wide range of
possibilities and opportunities for both the technologists and the investors.
At the beginning it was simply a medium for the technologist and academia.
However, as soon as it was made available to the general public and commerce,
it exploded to become the most dynamic and effective media for presentingideas,
products and services. Each day businesses find new ways toutilize
and harness Internet capabilities for new income generating ideasand ventures.
Advertising, on-line shopping malls, Online banking, Online stock trading
and real time information delivery are all examplesof viable ideas that
have been implemented in this arena successfully. A close analysis of the
Internet and the successful ventures that haveutilized it shows the majority
of the services offered fall in one the following seven categories:
on the Internet is a relatively new phenomenon, which is becoming popularat
a fast rate. Companies and product owners have realized Internet
allows them to control and measure the return on their advertisement investment
(ROI) more effectively and accurately than any other media. Advertisingon
the Internet allows them to target specific market segments and demographic
that best meets their customer profile. For example, if an advertiser ispromoting
long distance phone services to Far East, he places ads in sitesthat are
frequently visited by people from that region. These sites may be
cultural or entertainment sites dedicated to Far East countries. Internet
allows the advertiser to know exactly how many people are referred to his
site via the site that hosts his ads and to calculate its advertising campaign
effectiveness and ROI. The effectiveness of this type of advertising
has enticed more advertisers to utilize services offered by various Internet
sites. The revenue of the sites that host advertisingis directly
proportional to the number of the visitors they receive. Various Internet
sites offer the widest range of free services to lure new visitors.
Free chat service, free search engines and free homepages are all examples
of these types of service. Sites such as Yahoo.com and Excite.com have
been able to build their entire company based on the revenue generated
from on-line advertising.
Internet Web Sites
one of the services offered by various Internet companies. The services
offered vary greatly depending on the experience of the company and theunderstanding
of the recipient of the web site. Today, almost allcompanies have
realized the need for having an Internet presence. However, there are very
few businesses that truly understand and know how to utilize the Internet
to their advantage. In-spite of that we are witnessing an unprecedented
number of new sites created every day.
a very competitive area. It initially started with local Internetcompanies
offering Internet Access to limited number of people. In a short
time companies like America Online (AOL) and EarthLink came along and offered
superior services. Offering Internet access with today's technology
requires large investment of funds in hardware, software and technical
support. However, this is an area where the technologyis advancing
at a fast paste. It is expected satellite based (radio frequency) systems
will become the primary means for accessing Internet in the next few years.
When this technology becomes available, there will be new opportunities
for retailing this service to the general public.
Banking and Stock Trading
one of the areas that are being utilized more and more by different financial
institutions. Internet has made it possible for small investors to
have access to a much wider information and to participate in the financial
arena actively. Internet has redefined "Discount Stock Brokers" by
making it possible for small investors to buy and sell large number of
company shares through various stock exchanges for minimal fees. E-trade
and Ameritrade are examples of new discount brokers that have fully utilized
the Internet for this purpose. This is a growing area. Charles
Schwab recently announced its on-line stock-trading site in Chinese language.
It is expected that this trend be followed by other investment agencies.
Banking institutions are also offering many of their services through Internet.
This is also becoming a widely accepted practice that is beneficial to
both banking institutions and consumers.
Including Games, Gambling, Chat Lines and Pornographic SubjectMatters
people, Internet has become an entertainment medium. Since Internet
can be used in interactive fashion and produces immediate results, it appeals
to a large audience. Online games, gambling, chat services and pornographic
sites have based their services on this need. This is also a growing industry,which
is under pressure by regulators. There are those that believe in the absence
of any laws or regulation governing Internet, the average consumer will
not have any protection against fraudulent Internet site owners.
and Shopping Malls
has been a well-accepted business practice in the west. Businesses have
been selling all kind of products by displaying them in their catalogs
and mailing them to potential buyers. Few years ago, this was extended
to selling products via dedicated shopping network through dedicated shopping
television channels. In the last four years, Internet has taken the
lead and has made it possible for even small businesses to offer their
products via Internet. Initially, businesses offered their products
through their web sites. However, this trend is changing and the
Internet users tend to visit on-line shopping malls consisting of many
storefronts and selling a large variety of products. This is a growing
area that offers much financial opportunity.
Information Delivery Services
sites that offer specific information and data about certain subject matters.
These sites offer their services for a subscription fee. They also
offer an advertising environment dedicated to a product or a community.
Those who wish to cater their services to specific target groups post their
ads or list their products in these sites for a fee.
aforementioned categories of Internet sites are competing with one another
to attract visitors. Regardless of what products or services they
offer, the sites need to have as many visitors as possible. Selected companies
have realized if they had a large number of visitors, they could crossover
to other areas and expand their initial business plan. America Online
(AOL) now offers Internet access, Online trading, On-line shopping mall
and many other income-generating services.
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